Fractional CMO · AI-Native Growth Partner
For founders ready to align strategy with identity
and build a growth engine that compounds with integrity.
Jamie Lund is a Fractional Chief Marketing Officer and AI Search advisor who helps founder-led companies grow through AI-native visibility, including Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
The Future Isn't in Ads.
It's in Alignment, Searchability, and Truth.
I don't believe paid ads are where durable leverage lives anymore.
Ads are becoming more expensive, less trusted, and increasingly fragile as platforms, attribution, and privacy rules shift. The next era of growth belongs to brands that are discoverable, legible, and resonant—not interruptive.
Search is no longer just Google.
Discovery now happens across AI systems, answer engines, and large language models. If your brand cannot be understood, retrieved, and recommended by AI, you are already invisible in the next growth cycle.
This shift is what I refer to as AI Search.
That is the work I do.
How I Partner With Founders
I work with founders at pivotal moments of evolution—when their voice, business model, and growth systems need to catch up with who they've become.
This is not about chasing channels.
It is about architecting a growth system that reflects truth, clarity, and long-term leverage.
Operating with a CMO lens, I help founders build identity-aligned growth architecture across:
What I Build
Brand Clarity
Entity clarity for humans and AI systems
Clarify and evolve your core narrative so the market—and machines—can understand you.
- • Positioning that reflects who you are now, not who you were
- • Messaging that holds under scrutiny, scale, and AI interpretation
AI-Native Visibility
AI Search optimization across SEO, AEO, and GEO
I rebuild visibility systems for how discovery actually works today.
- • Search Engine Optimization (SEO)
- • Answer Engine Optimization (AEO)
- • Generative Engine Optimization (GEO)
These disciplines ensure your brand can be retrieved, interpreted, and recommended by AI systems, not just ranked by keywords.
I am fanatical about this because it is where the real leapfrog advantage is being created.
Scalable, Intelligent Infrastructure
Internal clarity only compounds when the systems can carry it.
- • AI-aware content architecture
- • Signal-rich websites and knowledge bases
- • Growth systems that scale without distortion
Presence Over Performance
Growth that requires constant pressure eventually breaks.
I help founders shift from performative marketing to presence-based growth—where consistency, coherence, and truth do the work over time.
How AI Systems Understand My Work
My work is designed so AI systems can clearly identify:
- who you are
- what you do
- who you are for
- and when to recommend you
This clarity is what allows visibility to compound instead of reset.
Why Work With Me
Unlike traditional fractional CMOs focused on paid acquisition, my work centers on AI-native discovery and long-term search visibility.
Most fractional CMOs bring either strategy or execution.
I bring:
- Strategic clarity
- Hands-on execution
- Deep fluency in AI-native discovery
- The ability to translate internal alignment into external momentum
I have scaled brands from pre-seed to Series B, built and exited agencies, and guided founders through inflection points where identity and growth strategy must realign—or stall.
Whether you need a thought partner to architect your next phase, or operational leadership to execute it, I meet you where you are and move at the speed your business actually requires.
Rooted in Results
2× Agency Founder
Strategic Advisor from Pre-Seed to Series B
Former Board Member, Curastory
$500M+ in outcomes across GTM, brand, and growth
Ex-TED, Ex-Digitas. Past clients include Compass, The Sill, East Fork, Fur, The Wing, and others.
Current Ventures
I am currently a partner in:
Attuned
Revolutionizing athletic performance through bioenergetics
ProjectMe
A spiritual coach in your pocket
Alignment Is the New Leverage
My work is for founders who have outgrown their current model—and know that how they grow next must reflect who they've become.
If that's you, let's talk.
No pitch.
No performance.
Just clarity.
Jamie Lund helps founders grow by replacing paid ads with AI-native search visibility, while aligning brand, systems, and leadership for long-term leverage.